What is Mirasa?
In Hindi, the word mirasa means heritage. Taking its cue from the heritage of textile designer and Mirasa founder Aashumi Shah, Mirasa products incorporate the colors of the Indian landscape and traditional textile practices.
Aashumi graduated with a Summa Cum Laude in Textile & Surface Design from the Fashion Institute of Technology (FIT) NY in 2004. When her niece, Atia, turned one, she made some soft toys with tactile elements to stimulate Atia’s sense of imagination and play. The toys were bundled into a cloth bag that Atia could easily carry around with her. Watching her play with these toys inspired Aashumi to produce Mirasa Design’s My Fun line for infants and toddlers.
Mirasa Design is truly a product of Aashumi’s heritage, which believes firmly in giving back what was given to you. As a result of Aashumi’s passion for giving back, a portion of the proceeds from all purchases will go to Room to Read.
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